Effective keyword selection for a website
Proper keyword selection can provide your business with an extremely solid foundation to build.
Be Specific. If there is a particular item or product range that your company sells then make sure your keyword selection reflects this. Being vague results in higher levels of competition. If your website sells golf clubs then optimize your pages to match what kind of golf clubs you are offering. Do they have graphite shafts? Do you sell a left-handed selection? What kind of brand are they?
Regionalise your selection if appropriate. Focusing on a regionalised market will result in a much more targeted market and the competition will also lower significantly. If you only sell your products and services within Ireland make sure you contain specific phrases (e.g. Ireland, Irish, Dublin, etc.) within your Title, body and anchor text.
Domain Name Selection. For many new (and existing companies) the ideal website name might already be taken. Or, for branding purposes, the choice of a keyword rich domain name may not be applicable. This shouldn’t be a major concern to companies as the weight search engines give to the URL of a website is of limited importance when it comes to ranking well within the results pages. However, if your website contains keywords that your company wishes to compete on then you should exploit this when choosing your inbound linking text (a.k.a. anchor text).
Anchor Text. Inbound links from websites can provide your site with a two-fold benefit. The first (and obvious) is that these links can help your company by sending potential customers to your website. The second benefit is that Google and the other major search engines will see these links as votes of confidence therefore giving your website a boost in its rankings. When developing inbound links it is important to take advantage of keywords that your site might be targeting.
When choosing keywords you feel are suitable to target your desired market you may end up with a list the length of your arm. If you create a website with a logical structure containing a number of pages that deal with the range or products your company offers you will be able to professionally and effectively optimize your entire site for all of your selected keywords. Author: Barry Fenning
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