PINOY HACK

The world wide web is a dynamic, exciting place to launch a new business or promote your organization’s message. It’s also a lawless landscape in which black hats – crackers, hackers and other on-line evil doers – roam with very little oversight or law enforcement.
And that means it’s up to every site owner to ensure that his or her site is defended against intrusions, code injections and other forms of attack. There’s plenty of software to help keep hackers out of your desktop pc, but what about your hostíng service? How can you protect server-based data?

Top-tier web hostíng firms design proprietary hardware and software protection to ensure that your business is secure. But site security doesn’t stop with impenetrable firewalls, sp@m zappers and e-mail scanners. In fact, if you go with a hostíng service that isn’t up to speed on the latest forms of hacker attackers, you could quickly find your site is no longer under your control!

Great hosts “harden” their server systems to deter and deflect known exploit points in the software the servers run and in any client-site’s code! There is where the value of quality hostíng comes into play .

XSS Attacks

XSS stands for cross site scripting and it poses a threat to even the most secure sites because XSS exploits vulnerable hardware and software holes that allow black hat SEOs to circumvent commonly employed security systems. In an XSS attack, black hats inject malicious HTML scrípt into site pages of other domains. They do this for two reasons.

First, in some instances, black hats inject undetected scripting into competitor sites to taint these sites when SE bots spider them. Imagine, a competitor is able to access your site’s code, insert invisible text (at least invisible to you) and, when an SE bot discovers this invisible text, your site is slammed. Even banned from Google. Don’t think it can happen? It closes down on-line businesses daily.

So what kind of attacks can be “planted” on your site? There are plenty:

Redirects take visitors to another site as soon as they reach yours.

Overloading alt tags, meta tags and other interior coding with keywords, sometimes called keyword stuffing.

Inaccurate or misleading keywords inserted within site pages.

Cloaking, which detects search engine spiders and changes site text to improve PR.

Pagejacking, the practice of stealing site content, can not only cost you in salës, it can also slam your PR because your content isn’t “original” any longer.
Any of these black hat SEO tactics and more (spamglish, links farms, virus injections, etc.) can and will do severe, if not irreparable, damage to your on-line enterprise. Why?

SE Bots Are Brainless

SE spiders are dumber than a box of rocks. They’re unable to discern legitímate text from a malware injection. They rely, solely, on automation to assess and categorize a site. There’s no subjective analysis. Just text strings that are sorted completely by brainless bots.

A competitor, using one of the XSS attacks listed above, exploits to “de-optimize” and make it appear that you’re using black hat SEO tactics, or can gain access to your site through a web browser and/or inject toxic data to devalue your content.

Google Penalties For Black Hat Tactics

The purpose of any search engine is to deliver relevant, useful SERPs to users’ queries. So, when a Google bot discovers what it perceives as an attempt to falsely increase value, the site may suffer serious, site-threatening sanctions.

Some of these penalties may be imposed without you even knowing about it – until you discover that site revenues have dropped 75% in two days as a result of lost rankings and traffíc! A site discovered to employ black hat SEO may be penalized in page rank, may löse PR altogether, may experience SE indexing issues (partial or mis-indexing, for example) and, for the worst offenders, banishment from the Google site altogether. Dead in the eyes of Google bots.

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